THE BUILDER
BEHIND THE AGENCY
Behind Hickory Street is founder Allie Anderson, an award-winning producer, entrepreneur, and marketing strategist whose career has spanned national festivals, destination marketing, large-scale events, and brand development across the country.
With more than 15 years of experience, Allie has led award-winning festivals, multimillion-dollar event budgets, national marketing campaigns, and brand activations for organizations ranging from Fortune-level industry leaders and tourism destinations to municipalities, nonprofits, artists, and growing businesses.
Her experience spans everything from launching and scaling a $1M+ e-commerce brand to directing marketing and events for one of the nation's largest wholesale trade centers and producing nationally recognized festivals that attract thousands of attendees.
While strategy and execution drive every project, Allie believes people are always at the center of great experiences. Her approachable leadership style and genuine investment in every client have become the foundation of lasting partnerships and repeat collaborations.
IT ISN'T JUST A NAME.
it’s the root behind everything the agency stands for.
A quiet gravel road in Arcadia, Florida. Orange groves, old oak trees, and the scent of ripe oranges hanging in the air. Inside, my grandmother's kitchen carried the smell of biscuits baking from scratch and the steady rhythm of hands that had done the work a thousand times before.
Legally blind since his teens, my grandfather worked the groves by instinct - by touch, memory, and the faint color he could still make out in the fruit. From sunup to sundown, well into his late sixties, he showed up every day and did the work.
Their love for life showed up in the way they lived: an extra plate at the table, a helping hand for a neighbor, and a belief that what grows is what you nurture consistently over time.
They didn't talk about work ethic. They lived it.
That grit became the foundation of Hickory Street, rooted as deeply as the oak trees that shaded the family homestead and built on the belief that if something is going to last, you build it that way from the start.